Planning is possibly the most critical aspect of designing a golf course. The designer must be completely thorough, not
just in the routing of the golf holes, but by considering every conceivable implication of placing a hole in a certain
geographic location. The goal is to create 18 distinctly different golf holes, with enough common threads that make
them, undeniably, part of the whole (golf course). The routing represents how the golf holes are located within the
property. Early on in this process, it is necessary to estimate the anticipated annual play, type of players, cost per
round, etc. and begin aligning the information with the playing season. The combination of this data will have bearing
on how certain components of the golf course are designed and how certain components are constructed.

Through this process and in an effort to make Golf Architecture slightly less mysterious, Cupp Enterprises has refined
the definition of golf design into three major categories, Strategy, Aesthetics and Conditioning. As an example,
consider a sand trap. Where that sand trap is located within the geographical framework of a golf hole has bearing on
the golf shot, so for this reason, hazard location is part of the Strategy category. What that bunker looks like, such as
complex edges or simple edges, large capes, long and skinny sand lines or round sand lines, these considerations fall
into the more artistic category of Aesthetics. From here, consider how that bunker is constructed. Also, what is
happening around the bunker with regard to water movement? Is the area surrounding the bunker properly prepared
to maintain healthy turf? Following the proper guidelines impact the Conditioning of the course, or the ability to
maintain a certain standard of turf quality.